Based on the digital leadership criteria from the book #Breakthrough, by Doyle Buehler.
What's your #Breakthrough score?
They have a sound digital strategy that connects and communicates who they are, online.
They have developed a detailed content plan that helps them discover and empower their voice online.
They have learned how to use social media properly, as a part of an ever growing community.
They understand that branding, visuals and videos are a significant part of what they develop and create online for their audience.
There is alignment with their website, their content, their strategy, and their sales funnel
They have established and continue to develop a sales funnel that is continuous and always working for their business.
They realise that advertising and analytics is critical for their long term success, in order to expand their audience and generate more business.
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